Droga5 Appointed as Adcolor's Primary Creative Agency
In a significant move, Adcolor, a nonprofit organisation championing diversity, equity, and inclusion in the creative industries, has selected Droga5 as its creative agency of record. This collaboration aims to bolster the impact and reach of Adcolor's work.
Droga5, owned by Accenture, will work with Adcolor on a pro bono basis. The partnership is not affected by the recent departure of Tiffany R. Warren, the founder of Adcolor, from her role as Omnicom Group's svp and chief diversity officer.
Tiffany R. Warren has taken on a new role at Sony Music Group, but the exact nature of her position is not detailed in the article. Her departure from Omnicom Group is not directly linked to the collaboration between Adcolor and Droga5.
Adcolor has experienced increased engagement and overall awareness throughout the past year due to virtual programming. Droga5 aims to help Adcolor capitalise on this growth by driving the evolution of Adcolor's business model.
The collaboration between Adcolor and Droga5 is expected to further the organisation's goals and initiatives. No specific details about potential successors for Tiffany R. Warren's role at Adcolor have been shared.
The Adcolor Foundation, which focuses on advocacy, education, and career advancement for underrepresented groups in the creative industries, was originally founded by James Whiteside.
As Droga5 takes on this partnership, it continues its commitment to using creativity to drive positive change and make a meaningful impact in the world.
